top of page
PRODUCT DESIGNER_
LOS ANGELES_
JOSH KOH
[[ Personal student project non affiliated with ADIDAS ]]
-
-
//ˈNōvə //
A cleat with a plate webbing to increase support in agile movements
[[ Personal student project non affiliated with ADIDAS ]]
-
-
[ [ Propose new cleats for the midfielder position ] ]
...
...
Brief -
Who is our midfielder?
[ [ Maestro of the game ] ]
[ [ Technical in movement ] ]
What are the traits of a midfielder?
// Artist / Tactical // Agile
// Abstract / Maestro //
[ [ Abstract in skill ] ]
[ [ Gameplay Study ] ]
.png)
[ [ Design Needs ] ]
[ [ Grip ] ]
Touch is essential to players' ball control and shot power
[ [ Support ] ]
Additional support is required for traction and agile movements
[ [ Protection ] ]
Players often need protection from rough tackles and play during a game
[ [ Inspo Board ] ]
// Architecture / Parametric Design //
// Abstract / Sharp //
[ [ Abstract is my inspiration ] ]
[ [ IDEATION ] ]
//Sharp / Geometric / Support //
_edited.png)
.png)
Traction
// 3D webbing on backplate, adds flexibility and support //
_edited.png)
Upper
// Focus on areas needing grip for maximum ball control //
_edited.png)
[ [ Final Design ] ]
.png)
[ [ 3D printed webbing plate] ]
[ [ Knit Collar ] ]
[ [ Leather Upper ] ]
// Webbing plate adds flexibility and support //
// Adaptive movement and comfort //
// Natural ball grip and control feel //
bottom of page