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NON-AFFILIATED WITH SPECIALIZED BRAND

 
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PROJECT OVERVIEW-

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ZEPHYR IS A CYCLING SHOE DESIGNED FOR THE TIME TRIAL STAGE OF THE TOUR DE FRANCE. IT EMPHASIZES OPTIMAL POWER TRANSFER AND AERO-DYNAMIC EFFICIENCY TO PROVIDE CYCLISTS WITH A COMPETITIVE ADVANTAGE.

TIME TRIAL STAGE_

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LOCATION: MONACO -> NICE

DISTANCE: 35 KM

AVG SPEED: 25-28 MPH

TERRAIN: FLAT ROADS/HILLS

THROUGH THE LENS OF ATHLETES

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AERODYNAMIC DRAG

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CONSISTENT CYCLE PHASE

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SPORT STORY_

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ATHLETE STORY_

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WHAT IF CYCLISTS COULD ACHIEVE FLUID MOTION WITHOUT DISRUPTION?

DESIGN GOALS

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AERODYNAMIC CHANNELING

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POWER TRANSFER

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FITMENT

DESIGN MOODBOARD_

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DYNAMIC

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RADICAL

STREAMLINED

PLATE DESIGN_

EVERY ATHLETE IS DIFFERENT

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HOW CAN WE ALLOW FLUID MOTION?

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REDUCE COMPONENTS

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ONE PIECE CLEAT DESIGN

ONE PIECE CLEAT SYSTEM DESIGN_

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SCAN FOOT

ANALYZE PRESSURE ZONES

PRINT ONE PIECE PLATE WITH CLEAT COMPATIBILITY

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HOW COULD WE MIMIC ILLEGAL ADVANTAGES?

AERODYNAMIC UPPER DESIGN_

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VISUAL DESIGN DIRECTION_

DYNAMIC / FLUID

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FINAL DESIGN_

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TECH PACK_

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