
PRODUCT DESIGNER_
LOS ANGELES_
JOSH KOH

NON-AFFILIATED WITH SPECIALIZED BRAND

PROJECT OVERVIEW-
ZEPHYR IS A CYCLING SHOE DESIGNED FOR THE TIME TRIAL STAGE OF THE TOUR DE FRANCE. IT EMPHASIZES OPTIMAL POWER TRANSFER AND AERO-DYNAMIC EFFICIENCY TO PROVIDE CYCLISTS WITH A COMPETITIVE ADVANTAGE.
TIME TRIAL STAGE_



LOCATION: MONACO -> NICE
DISTANCE: 35 KM
AVG SPEED: 25-28 MPH
TERRAIN: FLAT ROADS/HILLS
THROUGH THE LENS OF ATHLETES

AERODYNAMIC DRAG

CONSISTENT CYCLE PHASE

SPORT STORY_

ATHLETE STORY_

WHAT IF CYCLISTS COULD ACHIEVE FLUID MOTION WITHOUT DISRUPTION?
DESIGN GOALS
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AERODYNAMIC CHANNELING

POWER TRANSFER
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FITMENT
DESIGN MOODBOARD_

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DYNAMIC
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RADICAL
STREAMLINED
PLATE DESIGN_
EVERY ATHLETE IS DIFFERENT
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HOW CAN WE ALLOW FLUID MOTION?
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REDUCE COMPONENTS
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ONE PIECE CLEAT DESIGN
ONE PIECE CLEAT SYSTEM DESIGN_

SCAN FOOT
ANALYZE PRESSURE ZONES
PRINT ONE PIECE PLATE WITH CLEAT COMPATIBILITY

HOW COULD WE MIMIC ILLEGAL ADVANTAGES?
AERODYNAMIC UPPER DESIGN_


VISUAL DESIGN DIRECTION_
DYNAMIC / FLUID
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FINAL DESIGN_
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TECH PACK_



