PRODUCT DESIGNER_
LOS ANGELES_
JOSH KOH

NON-AFFILIATED WITH FERRARI AND ARMANI BRAND

BRIEF-
A COLLABORATION BETWEEN FERRARI AND ARMANI, CREATING AN F1 MOTORSPORT BOOT THAT EPITOMIZES THE BALANCE BETWEEN FASHION AND PERFORMANCE.
SPORT_F1
SPEED
PRESTIGIOUS
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PRIMAL ELEGANCE
PUSHING LIMITS OF ENGINEERING AND HUMAN CAPABILITY
A PRESTIGIOUS SPORT OF LUXURY
CONTRAST OF DANGER AND ELEGANCE
PRIMAL
USER PERSONA_
TRIUMPH

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RESOLUTE


RESOLUTE MAESTROS
RESOLUTE TO TRIUMPH AND VICTORY
STATEMENTS IN FASHION AND SPORTS WORLD
CREATING A LEGACY TO BE REMEMBERED
ICON

HOW CAN WE ENVISION THE SYNERGY BETWEEN ARMANI AND FERRARI?
WHAT IS FERRARI X ARMANI CULTURE_

HERITAGE
PIONEER
LEGACY
THROUGH THE LENS OF ATHLETES

SAFETY REQUIEREMENTS

PEDAL SENSITVITY

THRILLING
DESIGN NEEDS

FIRE RESISTANCE/
ANKLE SUPPORT

PEDAL CONTROL

COOLING
DESIGN MOODBOARD_



ETHERAL

REFINED
RADIANT
IDEATION
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FIA REGULATIONS
- FLAME RESISTANT
- ANKLE HEIGHT
- NON SLIP SOLES
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- RADIANT
- DYNAMIC
- REFINED
UPPER CONSTRUCTION
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FINAL DESIGN DIRECTION
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PROTOTYPING









DESIGN SPEC SHEET
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SAMPLE PULLOVER
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FINAL DESIGN



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