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PRODUCT DESIGNER_

LOS ANGELES_

JOSH KOH

 

NON-AFFILIATED WITH FERRARI AND ARMANI  BRAND

 
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BRIEF-

A COLLABORATION BETWEEN FERRARI AND ARMANI, CREATING AN F1 MOTORSPORT BOOT THAT EPITOMIZES THE BALANCE BETWEEN FASHION AND PERFORMANCE.

SPORT_F1

SPEED

PRESTIGIOUS

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PRIMAL ELEGANCE

PUSHING LIMITS OF ENGINEERING AND HUMAN CAPABILITY

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A PRESTIGIOUS SPORT OF LUXURY

CONTRAST OF DANGER AND ELEGANCE

PRIMAL

USER PERSONA_

TRIUMPH

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RESOLUTE

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RESOLUTE MAESTROS

RESOLUTE TO TRIUMPH AND VICTORY

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STATEMENTS IN FASHION AND SPORTS WORLD

​CREATING A LEGACY TO BE REMEMBERED

ICON

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HOW CAN WE ENVISION THE SYNERGY BETWEEN ARMANI AND FERRARI?

WHAT IS FERRARI X ARMANI CULTURE_

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HERITAGE

PIONEER

LEGACY

THROUGH THE LENS OF ATHLETES

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SAFETY REQUIEREMENTS

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PEDAL SENSITVITY

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THRILLING

DESIGN NEEDS

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FIRE RESISTANCE/

ANKLE SUPPORT

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PEDAL CONTROL

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COOLING

DESIGN MOODBOARD_

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ETHERAL

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REFINED 

RADIANT

IDEATION

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FIA REGULATIONS

- FLAME RESISTANT

- ANKLE HEIGHT

- NON SLIP SOLES

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- RADIANT

- DYNAMIC

- REFINED

UPPER CONSTRUCTION

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FINAL DESIGN DIRECTION

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PROTOTYPING

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DESIGN SPEC SHEET

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SAMPLE PULLOVER

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FINAL DESIGN

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